Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/tailor-your-trade-show-marketing-recipe-for-the-right-audience-15119.html Think about your favorite food — the one

By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.