Online Press Rooms

Get more earned media by hosting all event content in one place

Event organizers looking to increase earn media coverage of their trade show rely on Virtual Press Office (VPO) and PR Newswire. From providing easy access to show and exhibitor news to distribution solutions that increase discovery, our online press office options can help you reach your event goals.

  • Centralized Media Resource — Showcase your event and exhibitor news, multimedia content and resources for the media, attendees and influencers in one centralized hub.  
  • Streamlined Set-Up and Efficiency — VPO quickly builds the Online Press Office and manages it for your event.  
  • Branded Experience  Immerse audiences in your brand and provide consistency with an option to design match the online press office site to your show website.  
  • Lead Generation  — Capture interest from all desired audiences with a lead generation form.
  • Evaluate Your Results — Receive post-show reports outlining audience engagement with your messages.

Drive Discovery of your event with PR Newswire Distribution

Sharing your news beyond your owned properties is key to successful multichannel promotion. Increase online visibility, traffic, search rank and authority by promoting your content via PR Newswire’s influential website and online network.

  • Industry’s Strongest Network — Includes more than 4,500 websites, nearly 3,000 media outlets and more than 550 news content systems. The network also includes more than 36,000 PR Newswire for Journalist members at more than 9,000 media organizations.  
  • Drive Discoverability — Enhance your event visibility by release posting to, which has 4X the page views and up to 80% higher search ranking than our nearest competitor.*  
  • Attract New Audiences with Online Syndication — Expand your digital footprints beyond your owned channels by tapping our global distribution network. It includes more than 10,000 websites with big names that attract a large viewership.

Provide another incentive for your exhibitors with exhibitor offerings

Trade shows and conferences are fast-paced and managing all the details can be a challenge. Media outreach and coverage are critical to exhibitor success at events, but in such a hectic environment it might be hard to drive the attention they seek. Leverage Virtual Press Office™ to help exhibitors seamlessly achieve event objectives in order to increase event satisfaction and ROI.

  • Flexible Offerings — With multiple partnership models, our offerings can support events of all sizes and objectives. Leverage online press kits and news distribution as another incentive for exhibitors.
  • Support for all needs — Our suite can support all exhibitor needs from a premium, branded experience to a simple content hub.  
  • Premium Customer Service — Our experienced content specialists can provide counseling on SEO best practices, press release formatting and press kit content. From content counseling to quick turnaround we’ve got exhibitors covered.



* Sources: Leading professional services firm; 2015 Compete; 2015 SEMRush.