Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/5-pre-event-must-dos-for-marketing-your-trade-show-appearance-13369.html When preparing to attend a trade show,...