With our Online Press Kit service we can cost-effectively host your trade show marketing collateral online that will make an impact on the media and your target audiences during an event. Ditching paper collateral saves time, money, trees and frees up valuable booth space.

The Online Press Kit hosts your company’s product information, white papers, news releases, logos, images, videos and other supporting materials and will be available for the media and interested business leads, 24/7. VPO promotes your Online Press Kit news to our extensive, industry-specific international media lists and sends you reports containing data on how viewers interacted with your press kit content. Below are our 3 available online press kit levels:


  Micro Standard Premium
US Pricing $425 $725 $1025
Logo, company description and contact info display
Choice of Design Template  
Photo Slide Show    
Document Posting      
# of Documents 3* 6* 10*
Ability to post multimedia
Ability to post multimedia with news releases  
Social/Content Distribution      
Social sharing buttons on press kit
RSS feed for news releases
Email Alerts sent when news releases are posted to your press kit
Company Social media feed display  
Auto post press kit content to company social accounts  
Lead Generation form for easy lead gathering or addition of call to action buttons    
Mobile friendly viewing (responsive design)
Special SEO Optimization Tools    
Customized URLs for each press kit page    

*Additional documents can be purchased for each option for $80 per file.


Release Post Only Service

Only have 1 news release and want it to appear on trade show press office news releases feed? Try our release post only service for $199. Your release will appear in RSS feeds for show news and will appear in trade show subscribers’ email alerts.


This does not include distributing your release to national media or websites. This would be posted to the trade show press office only. For more on news release distribution, consider combing an online press with and news release package below.



In addition to hosting your trade show marketing collateral in an online press kit, you can also distribute your trade show news to thousands of media, websites and trade publications through PR Newswire, the world’s largest distribution network.


Combine a Standard Online press kit with a PR Newswire distribution by purchasing one of the following packages:

National Exposure Package - $1325

Standard online press kit PLUS

A PR Newswire US1 National press release, which includes:

  • One 800-word text-only press release distributed to major newspapers, television, radio and trade magazines in all 50 states via PR Newswire’s US1 distribution*
  • Syndication of your news release to more than 4,000+ web sites
  • Receive superior search engine optimization delivered through our Optimized News Platform on
  • Promotion of your news release on PR Newswire's Twitter account via PR Newswire’s Social Post
  • Distribution to PR Newswire For Journalists with 80,000+ active users (
  • Post distribution Visibility Reports which provides actionable information from PR Newswire’s online properties, including PR Newswire’s public website and PR Newswire’s media-only website (PR Newswire for Journalists), as well as thousands of websites including those that syndicate PR Newswire copy.

*Press release may be up to 800 words. Each additional 100 words shall be charged at $260.


Web Visibility - $825

Standard online press kit PLUS

a PR Newswire WebMax Plus release, which includes:

  • A search engine optimized web-only distribution of one press release of any length to 1,600+ web sites, databases and online services
  • Post distribution Visibility Reports which provide actionable information from PR Newswire’s online properties, including PR Newswire’s public website as well as thousands of websites including those that syndicate PR Newswire copy.


Multimedia Exposure Package - $2,025

National Exposure Package


  • Upgrade your US1 National release by adding your choice of any three multimedia assets: Videos, photos, PDFs, audio, or logos*
  • Assets will be embedded on your release on AND on up to 2,500 downstream sites rendering your news
  •  1 Image displayed on the Times Square sign in Times Square via PR Newswire’s partnership with Branded Cities - *TEMPORARILY UNAVAILABLE* Thomson Reuters board will be down in Q1 2022 due to construction/renovation

* Average turnaround time is between 3-4 hours



Add Multimedia
Basic photo/video distribution - $375

Extend engagement by adding an image or video to your release that will be embedded on the release and appear on up to 2,500 websites that display PR Newswire content


  Web Visibility  - $825 National Exposure Package  - $1325 Multimedia Exposure Package - $2025**
Standard Online Press Kit
1 PR Newswire Release      
Distribution to 4,000 + websites
Distribution to major newspapers, television, radio and trade magazines in all 50 states and PR Newswire For Journalists  
Photo, video, PDFs, audio, logos (up to 3). Photos, logos and videos are embedded into the release.    
Basic Photo or Video - $375 O O  
Guaranteed Placement - $500/$100 O, Requires Image Add-on O, Requires Image Add-on O

O = Optional.
**Additional multimedia assets can be added to this package for $315 per asset.

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