If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products,...

Originally posted on Cision's blog: https://www.cision.com/us/2017/05/5-steps-to-marketing-at-an-event-outside-of-your-industry/ The idea of breaking out of your comfort zone and pushing yourself...

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/the-perfect-online-press-kit-checklist-16618.html From dazzling booth displays to engaging mobile event apps,...

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/tailor-your-trade-show-marketing-recipe-for-the-right-audience-15119.html Think about your favorite food — the one

By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.