Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/the-perfect-online-press-kit-checklist-16618.html From dazzling booth displays to engaging mobile event apps,...

When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/tailor-your-trade-show-marketing-recipe-for-the-right-audience-15119.html Think about your favorite food — the one

Tour Virtual Press Office product offerings and gain event marketing tips like tips for reaching the media and successful event marketing campaigns.

It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/5-pre-event-must-dos-for-marketing-your-trade-show-appearance-13369.html When preparing to attend a trade show,...