If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products,...

I am a big fan of the show The Middle which is now in its final season. If you aren’t an avid watcher of the show, it features the Hecks—a scrappy family in “middle-America” Indiana that...

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter...

Originally posted on Cision's blog: https://www.cision.com/us/2017/07/how-to-keynote-speaker-announcements/ Everyone has experienced a time at a party or gathering when that one song comes on that...

Originally posted on Cision's blog: https://www.cision.com/us/2017/05/5-steps-to-marketing-at-an-event-outside-of-your-industry/ The idea of breaking out of your comfort zone and pushing yourself...

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/how-to-pick-the-perfect-time-for-your-next-trade-show-product-launch-20449.html There are many advantages to...

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.