If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products,...

I am a big fan of the show The Middle which is now in its final season. If you aren’t an avid watcher of the show, it features the Hecks—a scrappy family in “middle-America” Indiana that...

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter...

Originally posted on Cision's blog: https://www.cision.com/us/2017/07/how-to-keynote-speaker-announcements/ Everyone has experienced a time at a party or gathering when that one song comes on that...

Originally posted on Cision's blog: https://www.cision.com/us/2017/05/5-steps-to-marketing-at-an-event-outside-of-your-industry/ The idea of breaking out of your comfort zone and pushing yourself...

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/how-to-pick-the-perfect-time-for-your-next-trade-show-product-launch-20449.html There are many advantages to...

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/the-perfect-online-press-kit-checklist-16618.html From dazzling booth displays to engaging mobile event apps,...

When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/tailor-your-trade-show-marketing-recipe-for-the-right-audience-15119.html Think about your favorite food — the one

Tour Virtual Press Office product offerings and gain event marketing tips like tips for reaching the media and successful event marketing campaigns.

It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/5-pre-event-must-dos-for-marketing-your-trade-show-appearance-13369.html When preparing to attend a trade show,...