It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/5-pre-event-must-dos-for-marketing-your-trade-show-appearance-13369.html When preparing to attend a trade show,...